Social Brands 100 is the leading benchmark for performance in social spaces, identifying the leading brands and providing a snapshot of social media’s evolution each year.
Rather than producing one broad ranking as we’ve done previously, this year we’ll be publishing a series of rankings throughout 2014 focusing on specific areas such as industry sector or target audience. Ranking 100 similar brands will provide more relevant insight and comparison against peers and competitors.
We’ve also been developing our set of Social KPIs, so as well as looking at engagement, we’ll be extending our KPIs across customer service and social reputation.
And so when measuring different sectors, we’ll be deploying a tailored methodology utilising the most relevant set of Social KPIs.
To be the first to hear about our new rankings, follow us @socialbrands100 on Twitter.
Social Brands 100: What’s it all about?