Social Brands 100

Social Brands 100 benchmarks brand engagement in social spaces, identifying industry leaders and providing a snapshot of social media's evolution each year.

Over 700 brands were included in this year's research. Brand performance was measured on Facebook, Twitter and YouTube over a six-week period in spring 2013 and a cross-section of participants was surveyed to identify trends in social media.

The research has found that brands are starting to make the most of social platforms for handling their customer care. In some industries customer service appears to be taking priority over engagement rates, suggesting more could be done to better connect with people and create long-term loyalty.

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Social Brands 100 2013

Watch the Social Brands 100 launch from 0915 BST on Thursday, 23 May

About Social Brands 100

Social Brands 100 was created by social specialists Headstream in 2011 as an initiative to identify and acknowledge brands leading the way in social.

The research combines qualitative and quantitative analysis. Nominated brands' social interactions on Twitter, Facebook and YouTube are monitored by social media analytics partner Socialbakers. Headstream surveys and interviews nominated brands to benchmark behaviours and identify emerging platforms and trends. The findings combine to create the final ranking and report, which will be published in May 2013.